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About the Course
Learning Outcomes (based on standardized content):
• Define the organization’s strategic position
• Complete a SWOT analysis
• Identify at least five guiding principles
• Define the positioning statement
• Identify the key components of a safety culture for the business
• List the key elements of a strategic plan
• Determine key business goals for the period defined by the strategic plan
• Define the features and benefits of the product/service offerings
• Identify the main components of a promotional strategy
• Explain fundamental pricing terminology
• Formulate a product/service pricing structure that optimizes profit
• Assess short, medium and long-term priorities for business growth
• Develop a two-year action plan for business growth
Standard Topics (minimum 32 hours): (all of this content must be delivered as a part of this program)
• Strategic positioning
• Guiding principles
• Strategic planning fundamentals
• Determining business goals
• Defining products/services
• Promoting products/services
• Pricing for profit
• Developing an action plan
Interchangeable Topics (maximum 8 hours): (choose from the topics in this list to complete the
non- standardized portion of the program)
• Project planning cycle
• Team building
• Successful bidding and tendering
Your Instructor
Stephanie Folahan
This program has been developed for small to medium-sized businesses
and provides you with an overview and understanding of how to grow a
strong and profitable business. This is achieved by priming your
business, strategically positioning your company, and then developing a
strategy that focuses on optimizing profit through pricing, creating a
marketing strategy, and assessing priorities for business growth.